Skip to main content

News (User is actually not logged in)

Main content area


Discover, what moves us

  • Open

    de Sede at Salone del Mobile 2018

    The world’s largest furniture fair will take place from April 17th to 22nd: The Salone del Mobile 2018 in Milan.
    We will be presenting our new product launches 2018 in hall 7 G19 H28 and cordially invite you to visit us at our booth.
    Discover new facets of the de Sede World.
    We are looking forward to seeing you.

  • Open

    de Sede is part of the Swiss Design Lounge at the Museum für Gestaltung Zürich

    After three years of renovation work, the main building of the Museum für Gestaltung Zürich behind the main station Zurich reopens its doors this March. The listed building is hardly recognizable and surprises with a young and modern concept: The Swiss Design Lounge. More than 50 pieces of furniture from Switzerland’s furniture history can be discovered, including one classic from our house, the Terrazza DS-1025.

    What makes this exhibition so special is that the exposed chairs, rugs and tables are not only exhibited for viewing, but also explicitly for pleasure. The lounge shall act as a “social space” and visitors are kindly invited, to linger in the lounge and to get in touch with Swiss Design objects.

    Image: Swiss Design Lounge, Museum für Gestaltung Zürich, © ZHdK

  • Open

    SWISS opens new Lounge with customized de Sede armchairs

    The Swiss airlines SWISS opened its new SWISS First Lounge A at Airport Zurich on March 5th 2018. From now on the Swiss carrier welcomes its First Class passengers on 650 square meters with check-in facilities, an own security check, an à-la-Card-Restaurant, as well as a barista bar. Our de Sede pieces are also part of it. In cooperation with the design duo Greutmann Bolzern, we created special designs which withstand the demands of a lounge that is opened from 5.45 am to 10.30 pm and perfectly blend with the stylish interior concept of the lounge.

    We already developed special products for the SWISS lounge of 2016 in Terminal E at Zurich Airport and are very pleased to renew this cooperation with SWISS successfully.

    Images: SWISS

  • Open

    imm Cologne 2018 is history

    At our booth at imm Cologne 2018 we invited our visitors to be taken away by our new de Sede world. With our 2018 collection we are launching new dining and coffee tables, chairs, outdoor furniture, beds, as well as design icons and new innovations which blend together with our upholstered pieces to a world of furnishings that is designed down to the last detail.

    Enclosed you can find some images of our booth at imm Cologne 2018.

  • Open

    And the winners are…

    Our new layer DS-1000 has been selected by Stylepark as one of the most interesting innovations of imm Cologne 2018. Stylepark is an online platform for architecture and design products.

    Stylepark describes DS-1000 as an outstanding example of current home design. All winners are on display in the exhibition “Stylepark Selected” in the Museum of Applied Arts in Cologne (MAKK) using a 3D animation technology.


    More information about the prize can be found here.

  • Open

    Two of our imm 2018 novelties are nominated by Stylepark Selected

    The international platform and marketing portal for architecture and design nominates 40 innovations of the imm cologne 2018 for the award “Stylepark Selected imm cologne 2018”. Two of our innovations have been selected!

    The 20 prize winners will be announced on January 11th.

    More information about the nomination of Stylepark Selected can be found here.


  • Open

    de Sede at imm Cologne 2018

    The hearts of all furniture lovers beat faster in January 2018. The imm Cologne 2018 opens its doors from January 15th to January 21st.

    We are very delighted, to welcome you in Hall 11.2 Booth Nr. J-061. Look forward to up to 20 new products that wait to be discovered.

    This year we will not only be showing upholstered furniture, but also new beds, carpets, tables, chairs and living accessories.

    Let yourself be taken away by the new de Sede worlds.

  • Open

    DS-600 at the Christmas Dinner of Louis Vuitton Italy

    This December, Louis Vuitton Italy hosted a luxurious clients dinner in the Biblioteca Nazionale Braidense in Milano.

    For this special location, Louis Vuitton was looking for an exclusive sofa, that on the one hand gives seating possibilities and on the other hand shows design understanding. The choice fell on our DS-600, which matched beautifully with the high wooden bookshelves of the library.

  • Open

    de Sede shines with the Christmas lightening „Lucy“ in Zurich

    On November 23rd, one of the most popular events of the pre-Christmas season took place in Zurich. The Christmas lightening “Lucy in the Sky with Diamonds” was switched on to welcome the Christmas season.

    For this beautiful and sparkling moment, the Brand Store GROSSCOUTURE invited to an Apéro, where a very special guest was presented: our DS-ANGEL bag.

    Numerous guests were able to admire the exclusive de Sede bag. The Luxury bag sparkled with its 166 diamonds, 194g gold and 245g Platinum with the Christmas lights.

    More information about our DS-ANGEL can be found here.

  • Open

    de Sede at the DirectDay 2017

    This November, the DirectDay took place for the 18th time. This annual event, organized by the Swiss Post, developed within the last years to the most important Branch Event of the Direct Marketing world. de Sede was part of it, in fact right in the middle: Four de Sede DS-17 armchairs were placed on the stage of the Kursaal in Berne, where presenter Stephan Klapproth welcomed his guests.

    The choice of a de Sede armchair was not made by chance explains event organizer Mr. Etter. The seating comfort of his guests is a big concern for him, because this contributes decisively to the success of a relaxed discussion round. The long-standing cooperation between Swiss Post and de Sede is a desired combination on both sides.

    Under the heading “Fact or Fake”, highly controversial questions about constructed truths, fake news and lying journalism were in the focus of attention. Highlight of the event was the surprise appearance of Iris Berben.

    More information on the DirectDay can be found on the website of the DirectDay.

  • Open

    Opening of a new workspace/showroom in Los Angeles

    On September 23rd 2017, we celebrated the grand opening of our new workspace/showroom in Los Angeles.

    From now on, our new exhibition excites the California west coast with our legendary classics, our product novelties, as well as with our newly launched de Sede hand bag collection. In true Hollywood style, we add another special highlight to our concept: Laura Basci, the Swiss fashion designer. She and her seamstresses, her fitting room with exclusive red carpet gowns, her custom-made outfits and her new collection are also at home in the new workspace/showroom.


    Together with Laura Basci, we draw smiles on all visitors in our over 800 square metre large LA workspace/showroom. Our models, along with Laura Basci’s couture designs, are a classy and stylish combination presented in the heart of the Los Angeles' art and design scene, on 446 South La Brea Avenue.

    In the workspace/showroom one can find de Sede’s legendary pieces, like the world famous NECK-Leather model DS-47, or the boxing glove DS-2878, which will be re-introduced into the collection next year. Additionally, the freely moveable sofa DS-1064, the day bed DS-80, the recamier sofa DS-102, the terrazza DS-1025 and the DS-600, which rose to fame through appearances in Hollywood movies, are presented in the exhibition. Product novelties shine on our newly created „Walk of de Sede“: the modular sofa DS-22 by Stephan Hürlemann, as well as the modern quick change artist DS-490, prove to be the youngest innovations of the Swiss factory. A special seat of honor is saved for our newly launched de Sede handbag collection, as well for the diamond encrusted and hand-sewn hand bag DS-Angel.

    The Laura Basci studio is on the second floor of the workspace/showroom. Here, one can find the custom-made red carpet gowns, and the impressive fitting room, where celebrities come for their fittings, of the Swiss, Los Angeles based fashion designer.

    Cooperation with Laura Basci

    Four years ago, the Swiss Laura Basci created her own couture tailoring and fashion design company in Los Angeles. Now, she is one of the most important contacts in Hollywood when it comes to gowns for the red carpet or custom-made looks. World-famous stars like Angelina Jolie, Octavia Spencer, Felicity Huffman, Saoirse Ronan and Anna Faris are a part of her client list.

    Monika Walser, CEO of de Sede, says to the opening of the new workspace/showroom: “We are very happy with our young cooperation with the talented Laura Basci. Her exclusive designs and our stylish furniture and handbags, both created with a love for detail and craftsmanship, enter into a perfect symbiosis.


  • Open

    Our new elegant handbag collection

    September 4th was a big day. As part of the Mode Suisse, one of the leading Fashion Events in Switzerland, we launched our new collection of handbags.

    Why bags?

    de Sede’s upholstered furniture has fascinated the world for decades, bringing a smile to the faces of our customers as they enjoy our sofas, armchairs and home accessories. Made of unique leather hides, they are beautifully handcrafted and made with great passion and precision. They impart style and joie de vivre, transforming four walls into a vibrant and elegant home.

    But how will we live in the future? Where will we spend most of our time? We find ourselves increasingly on the go, be it for business or pleasure, and we want to express our “joie de vivre” with skill and style as we go about our lives. Thanks to the creation of an entirely personal de Sede masterpiece for on the go, we are now able to meet this demand even beyond our own four walls. This loyal companion embodies the same unique leather artistry – from the look to the handle, and even the scent of the leather. It is also a product that carries our most important items reliably and securely, making it functional in every situation.


    The collection, lovingly crafted in our factory in Klingnau, offers everything that a stylish person could wish for as they stride across the stage of life: a handbag, three different sizes of clutches, a men’s clutch, a practical twin bag, a generous weekender and a diamond-studded luxury bag.

    DS-GRANDEZZA bag family

    DS-CLUTCH family - woman