On September 23rd 2017, we celebrated the grand opening of our new workspace/showroom in Los Angeles.
From now on, our new exhibition excites the California west coast with our legendary classics, our product novelties, as well as with our newly launched de Sede hand bag collection. In true Hollywood style, we add another special highlight to our concept: Laura Basci, the Swiss fashion designer. She and her seamstresses, her fitting room with exclusive red carpet gowns, her custom-made outfits and her new collection are also at home in the new workspace/showroom.
Together with Laura Basci, we draw smiles on all visitors in our over 800 square metre large LA workspace/showroom. Our models, along with Laura Basci’s couture designs, are a classy and stylish combination presented in the heart of the Los Angeles' art and design scene, on 446 South La Brea Avenue.
In the workspace/showroom one can find de Sede’s legendary pieces, like the world famous NECK-Leather model DS-47, or the boxing glove DS-2878, which will be re-introduced into the collection next year. Additionally, the freely moveable sofa DS-1064, the day bed DS-80, the recamier sofa DS-102, the terrazza DS-1025 and the DS-600, which rose to fame through appearances in Hollywood movies, are presented in the exhibition. Product novelties shine on our newly created „Walk of de Sede“: the modular sofa DS-22 by Stephan Hürlemann, as well as the modern quick change artist DS-490, prove to be the youngest innovations of the Swiss factory. A special seat of honor is saved for our newly launched de Sede handbag collection, as well for the diamond encrusted and hand-sewn hand bag DS-Angel.
The Laura Basci studio is on the second floor of the workspace/showroom. Here, one can find the custom-made red carpet gowns, and the impressive fitting room, where celebrities come for their fittings, of the Swiss, Los Angeles based fashion designer.
Cooperation with Laura Basci
Four years ago, the Swiss Laura Basci created her own couture tailoring and fashion design company in Los Angeles. Now, she is one of the most important contacts in Hollywood when it comes to gowns for the red carpet or custom-made looks. World-famous stars like Angelina Jolie, Octavia Spencer, Felicity Huffman, Saoirse Ronan and Anna Faris are a part of her client list.
Monika Walser, CEO of de Sede, says to the opening of the new workspace/showroom: “We are very happy with our young cooperation with the talented Laura Basci. Her exclusive designs and our stylish furniture and handbags, both created with a love for detail and craftsmanship, enter into a perfect symbiosis.