In July 2018 we will be opening our first own shop-in-shop at Harrods. On an area measuring 220 square metres, we will present new product innovations, well-known classics and successful design icons, as well as our innovative fashion accessory collection. The shop-in-shop is on the third floor of Harrods.
de Sede is the first Swiss furniture manufacturer to come to Knightsbridge, and the company perfectly completes the appearance of the furniture collections consisting of Italian, British and American brands. We will be presenting classics such as the legendary DS-31 model from the 70s. We also will be showing design icons such as the endless sofa DS-600 and the sports car seat-inspired DS-57 which have been popular for years. Newly-launched product innovations will also be included in the Harrods collection in the form of the new DS-1000 daybed and the DS-515 table and chair series by Greutmann Bolzern. Screens positioned right beside the sofa or armchair models will play videos of the functions of the individual designs directly at the POS.
The Swiss manufacture also has a limited edition that is no less exclusive than the Harrods department store in London: the DS-1000 daybed designed by Ulrich Kössl will be available exclusively in London with the tube construction in gold.
Ulrich Kössl, Chief Creative Officer at de Sede: “The look of our new showroom at Harrods is intended to demonstrate that the luxury brand de Sede blends perfectly with the internationally recognised luxury department store that is Harrods. As was already the case at the international furniture fairs in Cologne and Milan, we are not just presenting our sofa or chair models, but in fact our well-thought-out furnishing world. We want visitors to immerse themselves in our world, from carpets and occasional tables to handmade leather accessories.”
Further highlights at Harrods are the new de Sede bag designs. They are made with the same passion for detail, partly in pure handwork, from the same leather as the upholstered furniture, and are intended to carry the unique craftsmanship of the manufacture into the world.