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Quality as a guarantee for success

Our history

de Sede has its origins in a small but skilled saddler's workshop in Klingnau, Switzerland. The craftsmen there committed themselves to transforming the best possible leather into seating furniture. Their years of experience and diligence enabled them to create hand-crafted leather furniture of singular quality.

In 1965, the family-run business became a joint-stock company called de Sede AG, but remained faithful to their original guiding principles.

The company developed rapidly from this moment onwards: top designers of international calibre were brought on board to create seating furniture, additional manufacturing facilities were opened, and an international distribution network was established. Sophisticated designs that skilfully integrate traditional and precise Swiss workmanship swiftly gained the brand an international reputation.

Today, de Sede AG presents itself as a leading manufacturer of exclusive leather furniture. Out of the original small workshop, a company has emerged that employs over 120 people and distributes furniture in more than 40 countries, including the United States and Russia, the GCC countries, and even emerging markets such as China and Brazil.

Milestones in the 55-year history of the manufacture

Ernst Lüthy establishes a small upholstery business in Klingnau, Switzerland. His team specialized in custom leather furniture of the highest quality - made with traditional craftsmanship.

First participation at IMM Cologne and first exports

The family-run business Ernst Lüthy turns into de Sede AG.

Introduction of the hand-stitched plain seam to DS-31 model. 

Expansion of export business to international markets through the targeted acquisition of well-known market player.

Application of a patchwork finish to DS-80 Daybed.

The model DS-P with honeycomb stitching and down insulation is sold on the market for the first time. 

The modular, snake-shaped seating concept DS-600 revolutionises the furniture market. 

Expansion of production facility in Klingnau. Development of a production network in Switzerland and Germany.

Ubald Klug designs the Terrazza DS-25 (today known as DS-1025).

NECK-leather, a type of oxhide with a thickness of up to 6 mm, is first applied to DS-47 and celebrated as a milestone in the history of upholstered furniture.

Takeover of company by PCW Group.

Market launch of DS-140 by Reto Frigg: thanks to its new rotating seat system, the sofa can be converted into an elegant double lounge chair in just two steps.

Santiago Calatrava creates DS-150, an uniquely beautiful, futuristic lounger.

Launch of DS-4000 range, featuring the first models with an aluminium frame in the furniture industry.

Management buyout by Hans-Peter Fässler and Bernhard Schüler.

DS-102, designed by Mathias Hoffman,redefines the concept of seating islands.

Takeover of FSM Frank Sitzmöbel GmbH.

Market launch of DS-7 by Antonella Scarpitta, the world‘s first model to feature de Sede‘s patented ‘folding/extending backrest mechanism’.

DS-164 with its 360° rotating back element is another technological revolution patented by de Sede. Design: Hugo de Ruiter

Capvis Zürich acquires de Sede AG and integrates the company into the newly created de Sede Group.

Gordon Guillaumier designs the new DS-60 sofa system, inspired by the pure form of a boomerang with its bold yet elegant lines.

DS-333 surprises consumers with its enticing appearance and the fascinating interplay of different materials. Its connective leather straps are reminiscent of those found on old suitcases.

Seven private investors from Switzerland found DESEMA Holding AG and incorporate de Sede AG and Machalke Polsterwerkstätten GmbH in it. Each company retains its own management.

Monika Walser takes over management of de Sede AG in April 2014.

50th anniversary of de Sede and the introduction of the anniversary model, DS-900, a reinterpreted rocking chair. Sale of Machalke Polsterwerkstätten GmbH in Hochstadt, Germany.

DS-21 sofa by Stephan Hürlemann, inspired by the Bauhaus movement, combines the ease and familiarity of a seating area with the grandeur of high feet.

The manufacture launches its first handbag collection at Mode Suisse in Zurich (CHE) and opens its first store in Los Angeles (USA). Laura Basci (a Swiss couture fashion designer in Hollywood) and de Sede jointly found the fashion label Laura Basci LLC and integrate it into the workspace / showroom in Los Angeles.