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    de Sede at Salone del Mobile 2019

    Salone del Mobile writes every year new furniture stories. The world’s most successful and important furniture brands present their collections and surprise the visitors with new trends and long-standing classics. 

    de Sede awaited the visitors with four exclusive new innovations this year:

    The DS-163 cocktail chair has been designed by Virginia Harper and Babak Hakakian. The enveloping architecture gives the seated person a harmonious feel.

    The side table DS-5020 developed by Simon Busse has an amazing resemblance to the sleeve of a men's shirt.

    The rotary armchair DS-262 attracts everyone’s attention with its innovative geometry and functional technology. The design comes from Stefan Heiliger.

    The DS-344 armchair is technically based on the already successfully established armchair DS-343. The armchair embodies a pure leather experience and has been designed by Bart Van der Heyden & de Sede Designteam with Jonathan Hotz.

    The de Sede team would like to thank all the visitors of Salone del Mobile 2019. See you next year.  

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    de Sede at Design Shanghai

    We presented our new collection 2019 at the Design Shanghai fair from 6th – 9th March. 

    New innovations, legendary pieces and long-standing classics could be discovered from our visitors. 

    Design Shanghai is one of the most prestigious design events and Asia’s premier design fair with more than 60,000 visitors annually.  


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    de Sede at imm cologne 2019

    The imm cologne 2019 is history and it was our great pleasure to launch the new products from de Sede and FSM. We thank everyone who made this fair unforgettable and hope that we could inspire with our booth concept and our new collection.

    Our new products 2019 can be found here

    A video with impressions of our booth in Cologne is available on YouTube




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    DS-1000 wins the German Design Award Winner Prize

    Our daybed DS-1000 has won the German Design Award "Winner" in the category "Furniture".

    We are proud of this special award!

    The German Design Award is the international premium prize of the German Design Council.
    Its aim: to discover, present and award unique design trends.





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    de Sede at the Interior fair in Kortrijk

    We cordially invite you to visit our de Sede booth at the 26th Biennale INTERIEUR in Belgium.

    You will find us from October 18 to 22 in hall 4, stand 437.

    Every two years, the Biennale INTERIEUR in Kortrijk, Belgium, presents innovative interior design to around 90‘000 visitors. The interior fair is known for its uncompromising international selection of contemporary design and has become an important event in the design scene since its first event in 1968.

    Our new products in Kortrijk

    An armchair that moves with the movements of the person seated. Its mantra is to permit and even encourage changes in posture.

    The armchair and sofa models are a redesign from the 70ties and establish themselves as design objects with comfort character.

    The sofa model is a reclining piece of upholstered furniture that gives urban contemporaries a sense of style and comfort.

    The DS-615 table series captivates with a conical table leg made of beautiful high-quality ARTISANO leather.  





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    New de Sede Outlet in Suhr, Switzerland

    We have opened a further de Sede Outlet in Suhr, Aargau, in the building of our shareholder Oel-Pool.

    In Suhr we will offer returns, trade fair goods, prototypes and further outlet goods to an attractive price, in addition to our existing outlet in Klingnau. We are looking forward to your visit!


    de Sede Outlet, Spittelweg 1, 5034 Suhr, Switzerland

    Opening hours:

    Mondays closed

    Tuesday to Friday: 09:00 to 12:00 am and 1:30 to 7:00 pm
    Saturday: 09:00 am to 5:00 pm 


    More information can be found on

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    New: de Sede at Harrods

    In July 2018 we will be opening our first own shop-in-shop at Harrods. On an area measuring 220 square metres, we will present new product innovations, well-known classics and successful design icons, as well as our innovative fashion accessory collection. The shop-in-shop is on the third floor of Harrods.

    de Sede is the first Swiss furniture manufacturer to come to Knightsbridge, and the company perfectly completes the appearance of the furniture collections consisting of Italian, British and American brands. We will be presenting classics such as the legendary DS-31 model from the 70s. We also will be showing design icons such as the endless sofa DS-600 and the sports car seat-inspired DS-57 which have been popular for years. Newly-launched product innovations will also be included in the Harrods collection in the form of the new DS-1000 daybed and the DS-515 table and chair series by Greutmann Bolzern. Screens positioned right beside the sofa or armchair models will play videos of the functions of the individual designs directly at the POS.

    The Swiss manufacture also has a limited edition that is no less exclusive than the Harrods department store in London: the DS-1000 daybed designed by Ulrich Kössl will be available exclusively in London with the tube construction in gold.

    Ulrich Kössl, Chief Creative Officer at de Sede: “The look of our new showroom at Harrods is intended to demonstrate that the luxury brand de Sede blends perfectly with the internationally recognised luxury department store that is Harrods. As was already the case at the international furniture fairs in Cologne and Milan, we are not just presenting our sofa or chair models, but in fact our well-thought-out furnishing world. We want visitors to immerse themselves in our world, from carpets and occasional tables to handmade leather accessories.”

    Further highlights at Harrods are the new de Sede bag designs. They are made with the same passion for detail, partly in pure handwork, from the same leather as the upholstered furniture, and are intended to carry the unique craftsmanship of the manufacture into the world.

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    Swiss Consulate General in Mumbai

    The Swiss Consulate General in Mumbai has been reconstructed and new designed by the Swiss architectural office MACH Architektur and presents itself now with a new furnishing concept including selected models of our manufacture. The selection and delivery of the furniture has been advised by the 360 degrees object supplier Modularis.

    In India, the new Swiss Consulate General presents itself now with stylish designed rooms that show transparency and openness while at the same time the high security requirements of an embassy abroad are fulfilled. We congratulate MACH architecture on this successful realization.

    Please find below some impressions of the new consulate in Mumbai with our de Sede models DS-21, DS-159, KT-21.
    Images © Ariel Huber

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    Custom-made design for Swiss Designer Willi Gläser

    For his new house in the Swiss canton Aargau, the designer Willi Gläser commissioned de Sede, to manufacture a stair railing made of just one piece of leather: A special design that demands competence and precision.

    In a video interview, the Swiss designer and product developer tells his story with de Sede, and also gives a short tour through his new home.

    We thank Willi Gläser for this touching video interview.

    The video can be watched on our youtube channel.

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    de Sede in the Executive Talk on CNN Money Switzerland

    Editor in Chief Urs Gredig from CNN Money Switzerland interviewed our CEO Monika Walser. In the interview she talks about her corporate policy, her experiences within the last 5 years as CEO and about her visions for de Sede. The full interview can be watched on the following link.

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    Salone del Mobile 2018 – alla prossima volta

    Salone del Mobile 2018 is past.

    From 17th to 22nd April, we presented our new collection for 2018 - for the first time on two floors on 240 square metres. Architects, furniture dealers, designers and journalists from all over the world were able to immerse themselves in our de Sede world and to discover our product innovations.

    The highlight of the fair was our newly launched designer armchair DS-343 which is based on a patented seating study. The armchair not only permits, even encourages changes in posture. In addition, our DS-515 indoor and semi-outdoor series aroused enormous enthusiasm.

    Below you can find impressions from our booth at Salone del Mobile 2018.

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    de Sede is part of the Swiss Design Lounge at the Museum für Gestaltung Zürich

    After three years of renovation work, the main building of the Museum für Gestaltung Zürich behind the main station Zurich reopens its doors this March. The listed building is hardly recognizable and surprises with a young and modern concept: The Swiss Design Lounge. More than 50 pieces of furniture from Switzerland’s furniture history can be discovered, including one classic from our house, the Terrazza DS-1025.

    What makes this exhibition so special is that the exposed chairs, rugs and tables are not only exhibited for viewing, but also explicitly for pleasure. The lounge shall act as a “social space” and visitors are kindly invited, to linger in the lounge and to get in touch with Swiss Design objects.

    Image: Swiss Design Lounge, Museum für Gestaltung Zürich, © ZHdK

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    SWISS opens new Lounge with customized de Sede armchairs

    The Swiss airlines SWISS opened its new SWISS First Lounge A at Airport Zurich on March 5th 2018. From now on the Swiss carrier welcomes its First Class passengers on 650 square meters with check-in facilities, an own security check, an à-la-Card-Restaurant, as well as a barista bar. Our de Sede pieces are also part of it. In cooperation with the design duo Greutmann Bolzern, we created special designs which withstand the demands of a lounge that is opened from 5.45 am to 10.30 pm and perfectly blend with the stylish interior concept of the lounge.

    We already developed special products for the SWISS lounge of 2016 in Terminal E at Zurich Airport and are very pleased to renew this cooperation with SWISS successfully.

    Images: SWISS

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    imm Cologne 2018 is history

    At our booth at imm Cologne 2018 we invited our visitors to be taken away by our new de Sede world. With our 2018 collection we are launching new dining and coffee tables, chairs, outdoor furniture, beds, as well as design icons and new innovations which blend together with our upholstered pieces to a world of furnishings that is designed down to the last detail.

    Enclosed you can find some images of our booth at imm Cologne 2018.

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    And the winners are…

    Our new layer DS-1000 has been selected by Stylepark as one of the most interesting innovations of imm Cologne 2018. Stylepark is an online platform for architecture and design products.

    Stylepark describes DS-1000 as an outstanding example of current home design. All winners are on display in the exhibition “Stylepark Selected” in the Museum of Applied Arts in Cologne (MAKK) using a 3D animation technology.


    More information about the prize can be found here.

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    DS-600 at the Christmas Dinner of Louis Vuitton Italy

    This December, Louis Vuitton Italy hosted a luxurious clients dinner in the Biblioteca Nazionale Braidense in Milano.

    For this special location, Louis Vuitton was looking for an exclusive sofa, that on the one hand gives seating possibilities and on the other hand shows design understanding. The choice fell on our DS-600, which matched beautifully with the high wooden bookshelves of the library.

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    Opening of a new workspace/showroom in Los Angeles

    On September 23rd 2017, we celebrated the grand opening of our new workspace/showroom in Los Angeles.

    From now on, our new exhibition excites the California west coast with our legendary classics, our product novelties, as well as with our newly launched de Sede hand bag collection. 

    We draw smiles on all visitors in our over 800 square metre large LA workspace/showroom. Our models are a classy and stylish combination presented in the heart of the Los Angeles' art and design scene, on 446 South La Brea Avenue.

    In the workspace/showroom one can find de Sede’s legendary pieces, like the world famous NECK-Leather model DS-47, or the boxing glove DS-2878, which will be re-introduced into the collection next year. Additionally, the freely moveable sofa DS-1064, the day bed DS-80, the recamier sofa DS-102, the terrazza DS-1025 and the DS-600, which rose to fame through appearances in Hollywood movies, are presented in the exhibition. Product novelties shine on our newly created „Walk of de Sede“: the modular sofa DS-22 by Stephan Hürlemann, as well as the modern quick change artist DS-490, prove to be the youngest innovations of the Swiss factory. A special seat of honor is saved for our newly launched de Sede handbag collection, as well for the diamond encrusted and hand-sewn hand bag DS-Angel.


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    Our new elegant handbag collection

    September 4th was a big day. As part of the Mode Suisse, one of the leading Fashion Events in Switzerland, we launched our new collection of handbags.

    Why bags?

    de Sede’s upholstered furniture has fascinated the world for decades, bringing a smile to the faces of our customers as they enjoy our sofas, armchairs and home accessories. Made of unique leather hides, they are beautifully handcrafted and made with great passion and precision. They impart style and joie de vivre, transforming four walls into a vibrant and elegant home.

    But how will we live in the future? Where will we spend most of our time? We find ourselves increasingly on the go, be it for business or pleasure, and we want to express our “joie de vivre” with skill and style as we go about our lives. Thanks to the creation of an entirely personal de Sede masterpiece for on the go, we are now able to meet this demand even beyond our own four walls. This loyal companion embodies the same unique leather artistry – from the look to the handle, and even the scent of the leather. It is also a product that carries our most important items reliably and securely, making it functional in every situation.


    The collection, lovingly crafted in our factory in Klingnau, offers everything that a stylish person could wish for as they stride across the stage of life: a handbag, three different sizes of clutches, a men’s clutch, a practical twin bag, a generous weekender and a diamond-studded luxury bag.

    DS-GRANDEZZA bag family

    DS-CLUTCH family - woman

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